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3 Ways to Market Your Writing

Your writing is like your child. You invest a lot of time, energy, and maybe even money into creating your work. But many writers struggle with what comes after the writing phase: marketing your writing.

Working with a publishing company can be a valuable step in getting your work in front of as many people as possible. Small publishing companies like Nymeria Publishing will work with you to publish, market, and sell your novel or collection. However, there are things you can do on your own to continue promoting your work, even without a publisher behind you.

Let’s take a look at three easy ways you can get your writing read starting today.

1. Social Media

This one might be a no-brainer, but social media is a powerful tool for promoting your writing.

For better or worse, there are a ton of social media sites out there today that you can use to market yourself to a wider audience. But keeping them all updated can be daunting. So . . . don’t try to do them all!

Pick two or three that you like the most and that the type of reader you think would read your work will be on. (We’re particularly fond of Facebook and Instagram.) Then, dedicate a specific amount of time each week to update them and engage with readers. This gives you a chance to market your writing but makes sure you don’t get stuck spending more time on social media than writing.

If you need some help getting started with social media, check out these tips.

2. Guest Blog

Blogs have been around for a long time now, but they are still some of the most popular channels for readers to learn about new authors and new books.

Make the most of the writer blogging community by finding opportunities to guest write on popular blogs. Start by determining which blogs that your readers most frequent. Then, reach out and ask to write about a topic of interest.

You may be able to share some of your own work, and even if you aren’t able to post your specific work, your name will still be in the byline and will encourage readers to seek out more of your writing.

If you’re interested in guest blogging, Nymeria has blog opportunities available for writers of all levels!

3. Press Release

You might be thinking that press releases are reserved for big businesses or best-selling authors. You’d be wrong.

While it’s true that the New York Times or TIME might not be interested that you’re publishing your first book, a local media outlet just might — especially if your story or writing has some relevance to the local community.

Write a strong press release and then send it to media outlets that might find your story interesting and relevant to their readers. Most media outlets (popular blogs included) typically have an email address or submission form on their website where you can send your press release. Or you can find specific reporters on social media and reach out to them directly.

For help writing a solid press release, check out these helpful tips.

We aren’t going to lie — marketing your writing can be tough and requires a lot of hard work. But the payoff is worth it when new readers discover your stories. These three steps are easy and accessible ways to get started on promoting your writing today.

If you are ready to publish your work or want help marketing your writing, contact us to learn more about how Nymeria can help.

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